As a pioneer in the field of audience development, I have created digital products (newsletters, social franchises, membership programs) that routinely reach millions of people. From ideation to post-project analysis, I have a close hand in all steps of the audience development process.

I believe newsletters are one of the most important levers for building loyal audiences. From writing and editing to pitching ideas and analysis, I’ve dug into every corner of the newsletter-building process for brands like AFAR, Architectural Digest, and TripAdvisor.

I cover a range of lifestyle topics, from design and e-commerce to travel and men’s fashion. I’m a storyteller at heart, specializing in all things Iceland and the greater Scandinavia region.

From story assigning and first edits to top reads and copyediting, I’ve worked to bring A+ content to brands like Condé Nast Traveler, TripAdvisor, Dotdash-Meredith, and more.

Membership programs, newsletter launches, product announcements—I’ve created copy for all kinds of initiatives. My focus is engaging potential audiences and turning them into loyal fans.

I’m trained in Clearscope, Keyword Finder, and Google Keyword Planner, all of which lead my SEO-focused story writing. My goal is to deliver optimized content that remains editorial at heart.

After leading the social media team at Travel + Leisure, I moved into larger audience development roles while continuing to lead social efforts for brands like Architectural Digest, Them, and AFAR.